Proposal by O!M
Novus³ Website Redesign
Wireframe, UI / UX and development
Client
Novus³ Pty (Ltd).
Category
Website UI/UX Redesign
Custom Development
SEO (Search Engine Optimisation)
Analytics Tracking (In-depth Reporting)
The Goal
The goal of this project is to rebuild the Novus³ (Pty) Ltd. website into a contemporary and cohesive digital platform visually aligned with and reflective of their updated brand identity. As Novus³ evolves so should their online presence—moving away from the current graphics on their site and continuing development of the clean, sophisticated visual language already established in their new presentations and corporate materials.
This redesign goes beyond aesthetics: it focuses on creating a website that not only looks consistent and cutting-edge, empowering the Novus³ team by equipping them with a platform that is intuitive, stable, and easy to maintain.
By implementing a user-friendly structure and streamlined backend, routine updates, news articles, and content management can be handled internally with confidence and efficiency.
Ultimately, this is an opportunity to strengthen the Novus³ digital footprint—enhancing clarity, professionalism, and brand unity across every touchpoint while supporting long-term scalability and operational ease.
The Blueprint
Vision
Our vision is to create a modern, future-ready digital home for Novus³ that unifies their brand, services and updated visual identity. Through refined design, clear messaging and intuitive functionality, we aim to build an online experience that reflects the professionalism and strategic insight of the Novus³ team.
This process will ensure that every interaction, from exploring services to reading new content, aligns with who Novus³ is today and supports their growth going forward.
Approach
Our approach focuses on pairing a strong technical foundation with a clear and intuitive user experience to create a modern, scalable digital platform for Novus³. We will rebuild the site on a stable, easy-to-manage framework that supports their updated brand identity and allows their team to handle routine content updates with ease.
Every element will be designed for clarity, performance and long-term stability, supported by analytics that provide meaningful insight into engagement, content impact and overall site effectiveness.
Ethos
As a team we pride ourselves in our relentless persistence to the cultivation of client relationships and will always seek to add value when and wherever we can. We see each new challenge as an opportunity to learn something new and to better our skills and our understanding of the industry.
At OPTOG! Media, we strive to evolve with the world around us, while keeping a firm grip of the core values around which we were formed.
The Timeline
Phase 1 (Design & Admin Dashboard)
- Project designs delivered (6-8 weeks)
- Website design & staging link
-
- Management admin dashboard layout
- Feedback & Revisions (1-3 weeks)
Phase 2 (Roll-out & Implementation)
- Roll-out (1-2 weeks)
- Existing content audit
-
- Import of relevant data to new platform
- Feedback & Revisions (1-2 weeks)
- Final implementation & publishing (1 weeks)
Project Highlights
Atterbury Trust
The challenge was to create a simplified navigation for a very complex and content heavy website. This was achieved by deep-diving into the SEO and actual user data to ensure each page is curated to ensure conversions and engagement.
Doc Scientia
Combining eCommerce, physical product sales, wholesale and an online learning platform that directly integrates with the clients bookkeeping, multiple courier / pickup options and online payment services to ensure a seamless user journey.
Seatme
The goal was to create a platform where artists and organisations can make use of an online ticketing platform that allows them to tailor each event to their specific needs. A highly adaptable and scalable infrastructure makes it possible to scale the website and ensures that maintenance can be done effortlessly.
Bulletin
Redesigning this platform meant that we had to curate and custom code an entire new platform, ensuring that all features meets the exact needs of the client, their editors, journalists and paid subscribers. This included tiered access and custom backend management systems so that editors and admins can manage subscribers and content. on the go.
D’vine Skin & Body
The challenge was to create a luxurious online presence that reflects the feeling of the physical store. The eCommerce platform was integrated to digitise all vouchers and gift cards, allowing users to use there in store or online.
Solar Online
The new website not only had to look good, but directly integrate via API’s with the warehouse stock management systems provided by the client. We created a hub for all contact forms, lead submissions, online sales, finance calculators and ad campaigns to funnel prospects directly into the selected CRM System.
VDT Attorneys
The mission was simple; Create a digital footprint that embodies the legacy and values of VDT Attorneys. Furthermore, we had to ensure that the services offered are easily understoor and accesible to their broad client base.
The Teleco Group
Future-forward with and an online presence inline with the groups corporate identity and personality. The website now serves mainly as a hub portal for the Teleco Team where client communications, follow-up and lead management is all done seamlessly on one single platform.
Breakdown
Strategy & Design
Along with project kick-off, an in-person/online meeting will be set up to discuss all relevant internal processes, debrief on the design direction and also discussion concerning the user journey (UI/UX). This is done to ensure clear communication and direction with the project, but also to best understand the required maintenance capabilities, integrations and systems that may be relevant to increase website productivity.
A private link showcasing the new website is created including the updated look & feel, colours and fonts and presented to the client.
An integrated system is added to ease the collection and management of live feedbacks directly from the client to the OPTOG! Media team. This ensures that all revisions are centralised and updated/changes can be tracked live by the OPTOG! Media team and the client.
Integrations & Implimentation
As part of the rollout, we will integrate Brevo and Google Site Kit into the website to support effective communication and performance tracking. Brevo will handle email marketing, automated responses, and contact list management, allowing the client to engage with users efficiently, using email, SMS, Whatsapp and push notifications along with communication tracking.
Google Site Kit will connect services like Google Analytics (GA4), Google Search Console, Google Ads and Google PageSpeed Insights directly to the website dashboard, giving clear visibility into site performance and user behavior. These tools will be set up during development to ensure everything is ready for use at launch.
The entire platform to be backed up and launched once ready. A staging website setup is included with auto-updates for further development and feature testing, while not affecting the live website.
Daily automated backups are setup with a log retention of 14 days.
Cost Estimation
Initial Cost (Once-off)
This is an overview of an entire website redesign, transferring of data, restructuring and integrations.
Subtotal:
VAT:
Once-Off Total:
R 28,790.00
R 4,318.50
R 33,108.00
Retainer Cost (Monthly)
This is an overview of the monthly retainer amount payable for hosting, maintenance and updates.
Subtotal:
VAT:
Monthly Total:
R 2,980.00
R 447.00
R 3,427.00
Additional Add-on Services
- Custom development
- Video production
- Audio production
- 360 virtual tours
- Photography
- Copywriting
- Graphic illustration
- Further API integrations
- Automated processes
- Social media management
- Paid digital advertising
- Ticketing solutions (powered by Seatme)