The Client.
Delivering radio-ready news on demand to South African radio stations.
Bulletin was founded as a means to empower smaller radio stations in South Africa by providing them with access to breaking news without breaking the bank. Bulletin offers subscribers a world of current, accurate and insightful local and international news in bite-size amounts, specifically tailored for radio broadcast. Bulletin consists of team of seasoned journalists, editors and radio experts who stop at nothing to bring their clients the latest news on a 24/7 basis, providing numerous South African radio stations with newsworthy articles, complete news bulletins and soundbites every day.
Bulletin allows users to compile their own news bulletins from thousands of stories across multiple categories in record time and with ease. They provide their clients with a personalised newsroom where they can choose the news they need and the soundbites they want, and, with the recent update, all this can be done in record time, allowing any radio station to manage their own virtual newsroom.
Expertise in working.
The Problem.
Making news accessible. And fast.
The primary objective of the entire process was to make news more accessible. To achieve this, it was essential to develop a system that allowed clients to acquire and compile news bulletins quickly and effortlessly, while also streamlining the creation, publication, and sharing of news for Bulletin journalists, editors, translators, and publishers. The system needed to be as lightweight and resource-efficient as possible. Additionally, it was crucial to develop a brand that aligned with the core principles and mission statement of the broader Bulletin brand.
The brand
- Same tone of voice as the website
- Built on transparency, accuracy, accessibility and relevancy.
- Responsive and versatile design
- Simple, yet recognisable (we know, cliché, but tried and tested)
The website
- User friendly (both inside and out)
- Dynamic and versatile
- Resource-efficient
- Uncluttered
- Multi-level user access and different user roles
- Systematic rethink was needed
User experience
- Comfortable navigation
- Shorten bulletin-creating and news searching time
- News to Radio-ready
- Bulletin in seconds
- User-friendly administration
The Process.
Radio
news
on
demand.