Marafiki Safari – Website & Bookings
Index
The Client.
A breathtaking African safari experience in the heart of South Africa.
Marafiki Safari is a breathtaking private game reserve nestled in the heart of the South African bushveld. They offer visitors a chance to kick back, relax and enjoy luxurious camping facilities, guided game drives, hiking, biking and the serenity only nature can provide. Located outside Swartruggens, North West, Marafiki Safari was founded in 2022 and offers 8 luxurious campsites for those whoe want to escape the hustle and bustle of city life and enjoy the raw beauty of Africa.
Expertise in Working.
Web design
UX / UI
Custom development
The Problem.
We were tasked with creating a website that would not only capture the unique atmosphere and luxury of Marafiki Safari but also serve two key functions. First, it needed to effectively showcase the diverse experiences Marafiki offers, enticing clients from across South Africa to indulge in its luxurious camping and safari adventures. Second, the website required an intuitive, comprehensive booking system designed to streamline the reservation process for both the owners and their clients, ensuring a seamless experience on both ends. The booking system needed to seamlessly integrate with their accounting software, while also facilitating smoother communication between clients and administrators.
The Thinkings.
Since they already had a strong, well-established brand and logo, our focus was on enhancing the colour palette to expand its versatility. We introduced a deeper, earthier brown as a contrasting shade and a striking golden yellow for accents. For the design elements, we incorporated rugged textures and splatters throughout the site to evoke the authentic feel of a safari, effectively bringing the essence of the bushveld to the online experience. From start to finish, we placed immense focus on comfortable navigation, so that users could easily find out more about the venue, but also check availability, prices or make a booking in mere moments. From start to finish, we prioritized intuitive navigation, ensuring that users could effortlessly learn more about the venue, check availability, view prices, or complete a booking with ease in just a few clicks.
The Result.
