Proposal by O!M
Lake Umuzi Waterfront
Websites Development and Event Calendar Proposal
Client
Lake Umuzi Waterfront
Category
Website & eCommerce (UI/UX) Redesign
SEO (Search Engine Optimisation)
Analytics & Tracking (In-depth Reporting / Sales Funnels)
Calendar Integrations & Event Management System
Direct API connection to Lake Umuzi events listed on Seatme added for FREE.
The Goal
The goal of this project is to strategically redevelop the Lake Umuzi Waterfront website into a modern, intuitive and highly manageable digital destination platform that accurately reflects the diversity of experiences available across the precinct. As a premier lifestyle, hospitality and leisure destination, Lake Umuzi Waterfront requires a platform that not only showcases its offerings effectively but also enables its team to maintain and expand the website with ease.
This redevelopment extends beyond aesthetics. The objective is to create a centralised information hub where accommodation, restaurants, events, activities, attractions and community initiatives can be managed efficiently through a streamlined and user-friendly content management system. Particular emphasis will be placed on ensuring that pricing, trading hours, venue information, accommodation availability, event listings and promotional content can be updated internally without requiring ongoing developer support.
In addition to the website redevelopment, the project will incorporate integrated marketing and audience-building tools designed to support long-term growth.
Through the implementation of Brevo, visitor tracking, subscriber management and targeted communication strategies can be established, enabling Lake Umuzi Waterfront to build a valuable audience database and communicate more effectively with visitors, guests and the surrounding community.
A centralised events ecosystem will further be developed through Google Calendar integration, allowing the Lake Umuzi team to publish and manage events directly while creating opportunities for community event submissions and broader local participation. This approach positions the website as more than a marketing platform — it becomes a living resource that supports local businesses, promotes regional activities and encourages ongoing visitor engagement.
Ultimately, this project is designed to provide Lake Umuzi Waterfront with a scalable and future-focused digital foundation that enhances the visitor experience, empowers internal management teams, strengthens community connections and creates a sustainable platform for ongoing growth across both digital and physical touchpoints.
The Blueprint
Vision
To deliver a modern, scalable and easy-to-manage digital platform for Lake Umuzi Waterfront that serves as a central hub for accommodation, dining, events and visitor experiences. The platform will empower the Lake Umuzi team to manage content independently while supporting community engagement, audience growth and long-term destination marketing objectives.
Approach
We are a web and digital agency driven by strategic thinking, creative problem-solving and a strong focus on user experience. Our approach is collaborative, practical and results-driven — creating digital platforms that are not only visually engaging but also easy to manage and built for long-term growth. For Lake Umuzi Waterfront, our goal is to deliver a dynamic digital destination platform that enhances the visitor experience, supports community engagement and empowers the team to manage content confidently and independently.
Ethos
As a team, we pride ourselves on building lasting client relationships through trust, transparency and a genuine commitment to adding value wherever possible. We view every project as an opportunity to learn, innovate and deepen our understanding of the industries we serve. While we continuously evolve alongside emerging technologies and changing digital landscapes, we remain firmly grounded in the core values of integrity, quality and meaningful collaboration that have shaped our approach from the beginning.
The Timeline
Phase 1
-
Discovery, Sitemap Development & Platform Architecture (2 Weeks)
A detailed discovery phase to define project objectives, content structure, user journeys and platform requirements. During this stage, the website sitemap and information architecture will be developed and approved to establish a clear foundation for the project. -
Project Design, Integrations & Platform Development (4–6 Weeks)
Design concepts, user interface development, platform architecture and the implementation of all required integrations, including content management tools, marketing systems and performance tracking.
Phase 2
-
Client Feedback & Revision Phase (2–4 Weeks)
Review of the proposed platform, collaborative feedback sessions, refinements and final approval of the design, content structure and functionality. -
Development, Testing & Launch (2 Weeks)
Final implementation of all approved elements, system testing, content population, optimisation, quality assurance and deployment of the live website.
Project Highlights
Atterbury Trust
eCommerce | Design | Print | Social Media
The challenge was to create a simplified navigation for a very complex and content heavy website. This was achieved by deep-diving into the SEO and actual user data to ensure each page is curated to ensure conversions and engagement.
Doc Scientia
eCommerce | Design | Print | Marketing
Combining eCommerce, physical product sales, wholesale and an online learning platform that directly integrates with the clients bookkeeping, multiple courier / pickup options and online payment services to ensure a seamless user journey.
Segura Emporium
The challenge was to create a refined and commercially effective brand presence that honours the credibility and history of Segura Emporium while modernising its visual identity for a more competitive and contemporary market. Particular focus was placed on improving online sales, strengthening visual identity, and creating a cohesive visual system that better communicates the quality and professionalism of the brand.
Bulletin
Redesigning this platform meant that we had to curate and custom code an entire new platform, ensuring that all features meets the exact needs of the client, their editors, journalists and paid subscribers. This included tiered access and custom backend management systems so that editors and admins can manage subscribers and content. on the go.
Die Hoërskool Menlopark
Design Optimisation | CMS | Calendar Integrations
The objective was to develop a sophisticated digital platform that reflects the stature and credibility of the institution while remaining welcoming and accessible to its community. Central to the project was the implementation of a user-friendly content management system, empowering staff to maintain and update the platform independently while ensuring information remains current, relevant and easily accessible.
Solar Online
Branding | eCommerce | Social Media
The new website not only had to look good, but directly integrate via API’s with the warehouse stock management systems provided by the client. We created a hub for all contact forms, lead submissions, online sales, finance calculators and ad campaigns to funnel prospects directly into the selected CRM System.
PSG Wealth Pretoria-East
The mission was simple; Create a digital footprint that embodies the legacy and values of PSG Wealth (Pretoria East). Visually engaging social media campaigns, structured to position the client as trustworthy and steadfast, but also approachable.
The Teleco Group
Branding | Web Design | Social Media
Future-forward with and an online presence inline with the groups corporate identity and personality. The website now serves mainly as a hub portal for the Teleco Team where client communications, follow-up and lead management is all done seamlessly on one single platform.
Breakdown
Strategy & Design
The project will commence with a dedicated discovery session, either in person or online, to discuss Lake Umuzi Waterfront’s operational requirements, content structure, visitor journey and long-term objectives. This session allows us to gain a clear understanding of the various offerings within the precinct, including accommodation, dining, events and attractions, while identifying the management tools, integrations and workflows required to ensure the platform remains efficient and easy to maintain.
Once the initial direction has been established, a private staging website will be created and presented to the client, showcasing the proposed design direction, user experience, visual identity and overall platform structure. An integrated feedback system will be implemented to streamline communication and revision management, allowing all comments, changes and approvals to be tracked in a centralised environment throughout the development process.
Integrations & Implimentation
As part of the platform rollout, we will integrate Brevo and Google Site Kit to support audience growth, visitor engagement and performance tracking. Brevo will provide the foundation for subscriber management, email marketing, automated communications and audience segmentation, allowing Lake Umuzi Waterfront to build meaningful relationships with visitors, event attendees, accommodation guests and the wider community through targeted and relevant communication.
Google Site Kit will connect key services such as Google Analytics, Search Console and PageSpeed Insights directly to the website dashboard, providing valuable insights into visitor behaviour, content performance and overall website effectiveness. These tools will be configured during development to ensure the platform is fully equipped for launch and ongoing optimisation.
The website will be developed within a secure staging environment, allowing for testing, refinement and future feature development without impacting the live platform. Once approved, the website will be launched and fully backed up to ensure long-term stability and peace of mind.
Automated weekly backups will be implemented with a 14-day retention period, ensuring that website data and content can be restored quickly should the need arise.
Costing
Project Total (Once-off)
This is an overview of the total amount payable for all four websites and includes the abovementioned integrations, backups and deployment.
Subtotal:
VAT:
Total:
R 59,999.99
+ 15%
R 68,998.85
Retainer Agreement (Monthly)
This is an overview of the monthly retainer agreement, ensuring automated backups, a backup log for each project and server security and management (excluding email hosting).
Subtotal:
VAT:
Total:
R 2,650.00
+ 15%
R 3,047.50
Additional Add-on Services
- Video production
- Audio production
- 360 Virtual tours
- Photography
- Copywriting
- Graphic illustration
- Further API integrations
- Automated processes
- Social media management
- Paid digital advertising