Let’s Build Your Brand From the Inside Out

Branding Questionnaire

Step 1 of 6

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🎉 Welcome!

Let’s Build Your Brand From the Inside Out

Before a great logo, colour palette, or font can exist, a clear brand identity needs to be uncovered. This short but meaningful questionnaire will help you reflect on your business’ story, values, personality, and goals — and give our team the perfect foundation to bring your brand to life visually.

Take a few quiet minutes, grab a coffee, and let's get started.

Consent(Required)

I understand that my data will be used in accordance with OPTOG! Media's privacy policy and that none of my information will be shared with any third party.

📋 Step 1: The Basics

What is the name of your company or brand?(Required)

Which industry do you operate in?(Required)

(e.g., food & beverage, health & wellness, retail, education, events, etc.)

Where is your business based?(Required)

(City, Province or Region)

4. What is the main language (or languages) used in your communication?(Required)

🧠 Step 2: Your Origin & Aspirations

Tell us the origin story of your business.(Required)

Where did the idea come from? What motivated you to start this business?

Look 10 years into the future - what would success look like for your business?(Required)

This could be a goal, a dream outcome, or the impact you hope to have.

🌟 Step 3: Vision & Mission

Do you already have a vision and mission statement?(Required)

I have both!

I don't have that yet.

Vision:(Required)

Mission:(Required)

No problem! We’ll help you build a basic draft for your vision statement.

Mission Template

We [do what / sell what / offer what] for [target audience] by [how you do it differently].

Example:

We sell high-quality inflatable flamingo pool toys to fun-loving South Africans by offering bold designs, reliable materials, and fast nationwide delivery from our base in Pretoria.

No problem! We’ll help you build a basic draft for your mission statement.

Vision Template

To be/achieve [your dream or position] so that [the bigger impact you want to create].

Example:

To become South Africa’s number one inflatable flamingo brand, bringing colour, fun, and unforgettable poolside memories to every home.

🎨 Step 4: Symbols, Feelings, and Personality

What icons, objects or symbols come to mind when you think of your brand?(Required)

(These don’t have to appear in your logo, but they help us understand your visual world.)

List 10 words that describe the feeling, tone, or personality you want your brand to convey.(Required)

(Think of how your audience should feel when they interact with your brand — for example: vibrant, professional, friendly, reliable, modern, bold, elegant, energetic, nostalgic, calming, etc.)

If your brand were a person, what would they be like?(Required)

Imagine meeting your brand as a real human — in 5 descriptive words, tell us what the experience would be like.

✅ You're All Done!

Great Work!

You’ve just taken the first big step in defining your brand. The clearer your vision, the more powerful your brand will become — and you’re well on your way.

You now have two great options:(Required)

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Contact Number(Required)

Your Email(Required)

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Branding Questionnaire

🎉 Welcome!

Let’s Build Your Brand From the Inside Out

📋 Step 1: The Basics

🧠 Step 2: Your Origin & Aspirations

🌟 Step 3: Vision & Mission

Mission Template

Example:

Vision Template

Example:

🎨 Step 4: Symbols, Feelings, and Personality

✅ You're All Done!

Great Work!

Let’s make some magic.

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Let’s make some magic.

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Links

Get in Touch