Proposal by O!M
Maxhealth Pet Diet Branding & Redesign
Brand Refresh | Website Wireframe (UI / UX) | Product Packaging
Social & Paid Media
Client
Maxhealth Pet Diet
Category
Website & eCommerce (UI/UX) Redesign
SEO (Search Engine Optimisation)
Analytics & Tracking (In-depth Reporting / Sales Funnels)
Product Packaging & Design
Social Media Rollout & Paid Media Campaigns
The Goal
The goal of this project is to strategically reposition and refine the visual identity of Meander Pet Nutrition and the MaxHealth brand into a cohesive, contemporary, and commercially effective market presence. As Meander Pet Nutrition takes ownership of MaxHealth, this initiative presents an opportunity to preserve the credibility and legacy of an established veterinary-focused brand while modernising its presentation, packaging, and marketing approach for future growth.
This refresh extends beyond aesthetics. The objective is to create a professional and unified brand system that strengthens shelf presence, improves customer perception, and establishes clearer visual consistency across packaging, promotional material, and corporate collateral. Particular focus will be placed on refining the MaxHealth product range in a way that honours the brand’s history while introducing a more modern, informative, and consumer-friendly design language.
In addition to the development of Meander Pet Nutrition’s corporate identity, this project will include a strategic review of the current MaxHealth website and digital positioning to identify opportunities for improved ecommerce performance, customer engagement, and long-term scalability.
Ultimately, this project is designed to provide Meander Pet Nutrition with a stronger and more refined brand foundation — one that supports future product expansion, builds trust within the veterinary and pet owner market, and creates a professional platform for sustainable long-term growth across both physical and digital touchpoints.
The Blueprint
Vision
Our vision is to strategically position Meander Pet Nutrition and MaxHealth for the future through a refined, cohesive, and commercially effective brand presence. By modernising the visual identity, packaging, and supporting marketing material, we aim to create a professional brand ecosystem that reflects the quality of the products while strengthening trust and recognition within the veterinary and pet nutrition market.
This process will ensure that every customer touchpoint; from product packaging and promotional material to future digital platforms – aligns with the long-term growth ambitions of the business while preserving the credibility and heritage already established within the MaxHealth brand.
Approach
Our approach focuses on balancing strategic brand refinement with commercially effective design to position Meander Pet Nutrition and MaxHealth for sustainable long-term growth. By combining strong visual direction with practical packaging and marketing functionality, we aim to create a cohesive brand presence that is both modern and trustworthy while remaining respectful of the legacy and recognition already established within the MaxHealth name.
Every element – from corporate identity and packaging design to promotional material and future digital recommendations – will be developed with clarity, consistency and scalability in mind. Particular attention will be given to improving shelf presence, information hierarchy, and overall customer perception, ensuring that the brand not only stands out visually, but also communicates quality, professionalism and credibility across every touchpoint.
Ethos
At OPTOG! Media, we pride ourselves on building long-term relationships through strategic thinking, creative problem-solving and a genuine commitment to adding value wherever possible. We approach every brand, business and challenge with the understanding that meaningful design is not only about aesthetics, but about creating practical, lasting impact.
As industries evolve and markets shift, we continually adapt our thinking, refine our processes and expand our capabilities to ensure that the brands we work with remain relevant, competitive and future-focused. While our creative approach continues to evolve, our foundation remains rooted in the same principles that shaped OPTOG! Media from the beginning – professionalism, innovation, honesty and a commitment to excellence in every detail.
Project Highlights
Atterbury Trust
eCommerce | Design | Print | Social Media
The challenge was to create a simplified navigation for a very complex and content heavy website. This was achieved by deep-diving into the SEO and actual user data to ensure each page is curated to ensure conversions and engagement.
Doc Scientia
eCommerce | Design | Print | Marketing
Combining eCommerce, physical product sales, wholesale and an online learning platform that directly integrates with the clients bookkeeping, multiple courier / pickup options and online payment services to ensure a seamless user journey.
Segura Emporium
The challenge was to create a refined and commercially effective brand presence that honours the credibility and history of Segura Emporium while modernising its visual identity for a more competitive and contemporary market. Particular focus was placed on improving online sales, strengthening visual identity, and creating a cohesive visual system that better communicates the quality and professionalism of the brand.
Bulletin
Redesigning this platform meant that we had to curate and custom code an entire new platform, ensuring that all features meets the exact needs of the client, their editors, journalists and paid subscribers. This included tiered access and custom backend management systems so that editors and admins can manage subscribers and content. on the go.
D’vine Skin & Body
Branding | eCommerce | Web Design
The challenge was to create a luxurious online presence that reflects the feeling of the physical store. The eCommerce platform was integrated to digitise all vouchers and gift cards, allowing users to use there in store or online.
Solar Online
Branding | eCommerce | Social Media
The new website not only had to look good, but directly integrate via API’s with the warehouse stock management systems provided by the client. We created a hub for all contact forms, lead submissions, online sales, finance calculators and ad campaigns to funnel prospects directly into the selected CRM System.
PSG Wealth Pretoria-East
The mission was simple; Create a digital footprint that embodies the legacy and values of PSG Wealth (Pretoria East). Visually engaging social media campaigns, structured to position the client as trustworthy and steadfast, but also approachable.
The Teleco Group
Branding | Web Design | Social Media
Future-forward with and an online presence inline with the groups corporate identity and personality. The website now serves mainly as a hub portal for the Teleco Team where client communications, follow-up and lead management is all done seamlessly on one single platform.
Breakdown
Strategy & Design
Along with project kick-off, an in-person or online strategy session will be scheduled to discuss the overall brand direction, packaging objectives, product positioning, and long-term vision for both Meander Pet Nutrition and MaxHealth. This process ensures clear communication and alignment from the outset while allowing us to better understand the practical requirements surrounding packaging, marketing material, future product expansion, and the broader customer experience.
Initial visual concepts and design directions will then be presented to the client, showcasing the proposed look and feel, packaging approach, typography, colour application, and overall brand refinement strategy. Particular focus will be placed on balancing modernisation with the preservation of existing brand credibility and recognition within the market.
To streamline collaboration throughout the project, an integrated feedback and revision system will be implemented, allowing all comments, amendments and approvals to be centralised and managed efficiently between the client and the OPTOG! Media team. This ensures transparency, accurate revision tracking, and a smoother overall creative process from concept through to final production.
Integrations & Implimentation
As part of the broader brand rollout and future digital strategy, we will provide recommendations and planning surrounding the optimisation of the existing MaxHealth digital ecosystem to better support customer engagement, ecommerce performance and long-term brand scalability.
This includes the strategic consideration of tools and integrations that support communication, analytics, customer retention and marketing performance tracking, ensuring that the brand is positioned for effective future growth across both digital and physical channels.
In addition, all design assets and production files developed throughout the project will be professionally organised, archived and prepared for future implementation across packaging, marketing campaigns, print production and potential future website development. This ensures long-term consistency, easier scalability, and a streamlined rollout process as the business and product ranges continue to expand.
Cost Estimation
Branding & Brand Expansion (Once-off)
This is an overview of an entire brand refresh, including print and packaging expansion and alignment.
Subtotal:
VAT:
Total:
R 14,690.00
+ 15%
R 16,893.50
Website Redesign & Optimisation (Once-off)
This is an overview of an entire website redesign, transferring of data, restructuring and integrations.
Subtotal:
VAT:
Total:
R 48,980.00
+ 15%
R 56,327.00
Website Retainer (Monthly)
This is an overview of the monthly retainer amount payable for hosting, maintenance and updates.
Subtotal:
VAT:
Total:
R 3,510.00
+ 15%
R 4,036.50
Social Media & Paid Campaigns
This is an overview of the rollout and expansion onto social platforms, ensuring accessibility and online presence.
Additional Add-on Services
- Custom development
- Video production
- Audio production
- 360 virtual tours
- Photography
- Graphic illustration
- Further API integrations
- Automated processes
- Ticketing solutions (powered by Seatme)