It started with a casual convo and a cup of coffee (it usually does).
It became a brand, a book, a website, and a whole lot more.
In 2025, a casual conversation at Lynnwood Bridge turned into an opportunity to help an entrepreneur turn an idea into something tangible. What followed was more than a branding exercise.
We built the foundations of a brand — and then kept building.
Blending hand-drawn illustrations (and handwritten typefaces) with vibrant colours and modern vector graphics and sans serif typefaces, we created a distinctive visual identity that bridges traditional publishing with contemporary design. Every element reinforces the idea of financial independence: empowering readers to take charge of their financial journey while providing the guidance and knowledge they need to navigate it with confidence.
The (Second) Best Guide to Financial Stewardship
Publication design for a 104 page financial guide booklet, to accompany Writing With Rand’s various workshops and courses.
