Proposal by O!M
Segura x Viver Fragrância
Websites Development, Redesign & Integrations
Client
Segura / Viver Fragrancia
Category
Website UI/UX Redesign
Integration Services
Custom Development
SEO & Analytics Tracking
The Goal
The goal of this project is to build a connected, future-ready digital ecosystem for Segura Emporium and Viver Fragrancia that unites every part of the business under a single, elegant online presence. By refining both the customer-facing experience and the internal systems, we aim to create a seamless link between retail, wholesale, eCommerce, and accounting, ensuring efficiency, accuracy, and brand consistency across all touchpoints.
Ultimately, this is more than a website upgrade; it is a digital transformation. The objective is to strengthen the Segura and Viver Fragrancia brands through intuitive design, streamlined operations, and scalable infrastructure, empowering the business to grow with confidence while reflecting the same authenticity, sophistication, and empowerment that defines it’s purpose.
The Blueprint
Vision
Our vision is to create a connected, future-ready digital home for Segura Emporium/Viver Fragrancia that combines the business into one seamless ecosystem. Through refined design, integrated systems, and intuitive functionality, we aim to build an experience that reflects the brands’ elegance and authenticity while empowering long-term growth. This process will ensure that every interaction, from retail to eCommerce, mirrors Segura’s core purpose;
To inspire confidence, celebrate individuality, and make every person feel secure in their own beauty.
Approach
Our approach combines strong technical integration with an intuitive user experience to create a seamless and scalable digital platform for Segura Emporium/Viver Fragrancia. We will optimise or migrate existing systems to WooCommerce, connecting Point of Sale, wholesale, eCommerce, and accounting through Omni Accounts for real-time data consistency.
Each element will be designed for security, efficiency, and scalability, supported by analytics that deliver clear insights into performance, stock, and sales.
Ethos
As a team we pride ourselves in our relentless persistence to the cultivation of client relationships and will always seek to add value when and wherever we can. We see each new challenge as an opportunity to learn something new and to better our skills and our understanding of the industry.
At OPTOG! Media, we strive to evolve with the world around us, while keeping a firm grip of the core values around which we were formed.
The Timeline
Phase 1 (Design & Integrations)
- Project designs delivered (8-10 weeks)
- Segura website design
-
- Proposed integration (POS & SKS)
- Feedback & Revisions (2-4 weeks)
Phase 2 (Roll-out & Implementation)
- Roll-out (3-5 weeks)
- Product import & data checks
-
- Integration testing
- Feedback & Revisions (2-4 weeks)
- Final implementation & publishing (1 weeks)
Project Highlights
Atterbury Trust
The challenge was to create a simplified navigation for a very complex and content heavy website. This was achieved by deep-diving into the SEO and actual user data to ensure each page is curated to ensure conversions and engagement.
Doc Scientia
Combining eCommerce, physical product sales, wholesale and an online learning platform that directly integrates with the clients bookkeeping, multiple courier / pickup options and online payment services to ensure a seamless user journey.
Seatme
The goal was to create a platform where artists and organisations can make use of an online ticketing platform that allows them to tailor each event to their specific needs. A highly adaptable and scalable infrastructure makes it possible to scale the website and ensures that maintenance can be done effortlessly.
Bulletin
Redesigning this platform meant that we had to curate and custom code an entire new platform, ensuring that all features meets the exact needs of the client, their editors, journalists and paid subscribers. This included tiered access and custom backend management systems so that editors and admins can manage subscribers and content. on the go.
D’vine Skin & Body
The challenge was to create a luxurious online presence that reflects the feeling of the physical store. The eCommerce platform was integrated to digitise all vouchers and gift cards, allowing users to use there in store or online.
Solar Online
The new website not only had to look good, but directly integrate via API’s with the warehouse stock management systems provided by the client. We created a hub for all contact forms, lead submissions, online sales, finance calculators and ad campaigns to funnel prospects directly into the selected CRM System.
VDT Attorneys
The mission was simple; Create a digital footprint that embodies the legacy and values of VDT Attorneys. Furthermore, we had to ensure that the services offered are easily understoor and accesible to their broad client base.
The Teleco Group
Future-forward with and an online presence inline with the groups corporate identity and personality. The website now serves mainly as a hub portal for the Teleco Team where client communications, follow-up and lead management is all done seamlessly on one single platform.
Breakdown
Strategy & Design
Along with project kick-off, an in-person/online meeting will be set up to discuss all relevant internal processes, debrief on the design direction and also discussion concerning the user journey (UI/UX). This is done to ensure clear communication and direction with the project, but also to best understand the required maintenance capabilities, integrations and systems that may be relevant to increase website productivity.
A private link showcasing the new website is created including the updated look & feel, colours and fonts and presented to the client. An integrated system is added to ease the collection and management of live feedbacks directly from the client to the OPTOG! Media team. This ensures that all revisions are centralised and updated/changes can be tracked live by the client.
Integrations & Implimentation
As part of the rollout, we will integrate Brevo and Google Site Kit into each website to support effective communication and performance tracking. Brevo will handle email marketing, automated responses, and contact list management, allowing each entity to engage with users efficiently, using email, SMS, Whatsapp and push notifications along with communication tracking. Google Site Kit will connect services like Analytics, Search Console, and PageSpeed Insights directly to the website dashboard, giving clear visibility into site performance and user behavior. These tools will be set up during development to ensure everything is ready for use at launch.
The entire platform to be backed up and launched once ready. A staging website setup is included with auto-updates for further development and feature testing, while not affecting the live website.
Weekly automated backups are setup with a log retention of 14 days.
Costing Estimations
Initial Cost (Once-off)
This is an overview of an entire website rebuild, transferring of data, restructuring and integrations.
Future-proof and scalable.
Subtotal:
Total:
R 73,290.00
R 73,290.00
Monthly Retainer
This is an overview of the total amount payable for the proposed website redesign on Odoo.
In short, it’s a sexy facelift.
Subtotal:
Total:
R 2,580.00
R 2,580.00
Additional Add-on Services
- Video production
- Audio production
- 360 virtual tours
- Photography
- Copywriting
- Graphic illustration
- Further API integrations
- Automated processes
- Social media management
- Paid digital advertising